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M.O.G. Kids, Inc. is a children's educational product development company that creates, publishes and supplies original pre-school children's books that include accompanying toys and apparel, and educational CD ROM and Internet content. The Pretendables by M.O.G. Kids line broadly comprises a serial collection of children's role-playing books in the cartoon story genre. The book line comprises a unique “set” of interactive illustrated art content and original toys and costume outfits, all of which correspond to the theme of a particular book story. For the first time, children can completely immerse themselves into a fun filled lifestyle of educational role-playing. Welcome to a world of imagination!